Owned and run by the Deetlefs family since 1822, are the Cape vineyards the foot of the Du Toitskloof Mountain range. This second oldest family owned wine estate in South Africa boasts seven generations of history
Syncrony Digital is proud to be involved with the expansion of the Deetlefs Wine Estate online sales and marketing.
It was amazing to work with the Syncrony team.
-Bea Liebenberg, brand manager at Deetlefs Wine Estate
Two Websites for the Price of One
The Syncrony Digital solution for Deetlefs was based on our concept of boosting online sales by backing up great product with great content.
In Deetlefs' case this was easy. There was an abundance of great product as well great content in their magazine and news stories.
The hard part was technically melding a Magento online store with a state-of-the-art content management system. The trick was to style each platform's main navigation to look and behave in exactly the same way. Which we achieved (after some struggles!). Now a visitor can click between shop and news and be none the wiser except for a slight change in the site URL.