SEO (Search Engine Optimization)
SEO is your key to more sales
Google is the world's go-place for prospects searching for products and services.
Increase the presence of your products and services in Google search results and your sales will increase. Its a simple as that. The cheapest way to increase sales and search presence is by following good SEO practices. This work takes time and consistent effort. It can be short-circuited by paying for Google AdWords to boost your presence in Google searches. (Many have taken this route, which is why Google's AdWords revenue was almost $135 billion in 2019)
How We Optimize Your New Online Shop's SEO
Optimising the content of your ecommerce site is the key to higher rankings and increased traffic.
Our platforms are the most search engine friendly eCommerce platforms straight out of the box, by optimising this functionality in conjunction with other strategies, will lead to more sales. It does have to be configured properly though.
Once the basics have been attended to, the task of improving and product SEO takes time and hard work. Your online business, like a traditional business requires consistent work and maintenance to produce results.
Strategies developed by Syncrony's SEO experts will improve your site rankings.
Our SEO strategy is typically divided into three:
Our process is designed to bed-in the basic footprint of a new ecommerce store. Often however, our new builds are designed to replace an existing shop or stores built on other platforms.
Step 1: Basic SEO Configuration
Sadly, some developers do their customer the disservice of not even setting up basic product or category optimizations available in the back-end. Fortunately, with the Syncrony's know-how, it's a straight forward fix.
Once the built-in configuration has been properly setup, our next step are:
- Securing the site
- Adding and editing individual page and product meta data
- Optimising product descriptions
- Adjusting product filtering mechanisms (navigation errors)
- Ensuring the site map showcases only the pages, products and categories the will enhance search engine visibility
A critical step in the launch of a new online store is the preservation of existing links.
Many of the stores we build have grown out of previous online sales efforts. These include content websites that have been upgraded to online shops as well as shops on platforms that have been outgrown over time.
Read more about Preserving Google Rankings when Launching a New Online Store
Step 2: Product Search Data Optimisation
Once your site's basic SEO is correct, there are a number of techniques that can be used to improve your product search rankings. These include:
- Implementation of structured data (Schema markup)
- AMP product pages (Accelerated Mobile Pages)
- Modify or change navigational and search elements
In addition to the above work, the best results come from long-term work that includes studying Analytics results on a monthly basis and regular review (and action) based on results and reports from Search Console.
Step 3: Online marketing
Once the above 2 phases are attended to, the next phase comprises of many different elements.
The first step is to setup and optimise the listing of your site in Google My Business (GMB). This is simple to setup, but for the best results, your GMB listing always requires some maintenance.
Sometimes setting up a GMB will not benefit your business and will do more harm than good.
Read how a GMB harmed our traffic here
Other optional elements budget and strategy dependent may include:
- Google AdWords campaigns
- Google Shopping
- Social media posting and advertising campaigns
- Link building