Online marketing strategy and consulting
Online marketing like any other form of marketing has three functions; first to put your company’s brand in the consciousness of the consumer, secondly to instill trust in the Brand and thirdly to bring those consumers to your business so that they can buy your product or service.
Understand your online consumers' behaviours
While online marketing has the same goals as traditional marketing it has different components and requires an understanding of the behaviours of the consumers you want to reach. Traditional marketing has had hundreds of years to understand the consumer’s behaviours; online and mobile marketing has had just over ten and requires a company such as Syncrony which has the experience to assist you in implementing the correct online strategies to reach those consumers.
Syncrony works hand in hand with you helping to guide you towards the best online strategies to achieve your companies’ sales goals and get the best ROI for your buck. Online marketing is an experiment that is constantly evolving it’s not just AdWords, Facebook or email marketing, it’s about creating a strategy that lets you track, optimise and achieve results.
The core components that make up online Marketing are:
- Paid Search
- Email marketing
- SEO (search engine optimisation)
- Social Marketing
- Lead Generation
- Retargeting advertising
Each one has a different outcome, ROI, time cycle and cost, however if applied strategically even the more cost effective options can achieve the desired outcome. Syncrony will be your partner in achieving this outcome.