Shopify
Why Shopify?
Shopify the most popular e-commerce platform in the world. It is an ideal vehicle to transition small to mid-size business and startups into the online space. It provides a comprehensive suite of tools to help merchants build and run their online stores.
From the perspective of a entry-level online store merchant Shopify has a number of appealing features, which include:
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It's easy to get started. User-friendly interface for non-technical business owners. Shopify makes it easy for merchants to set up and manage their online properties without any prior technical knowledge or experience.
- It works on all size devices. With its baked in focus on delivering a comfortable experience for shoppers using smartphones, Shopify takes the difficulties out of building responsive online stores. This means that merchants can reach and engage customers on any device.
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It is reliable and secure. As a platform, Shopify is designed from the ground as a safe environment for both merchants and customers. It includes as standard, security features like SSL certificates, fraud detection algorithms as well as 24 by 7 uptime monitoring.
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Taking payments is a breeze. For many e-commerce businesses, deciding on which payment methods to provide is a headache. Shopify makes this decision easy by providing a bouquet of payment gateway providers that is filtered according to the country where the merchant does business.
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Shipping products is built-in. Boasting a large number of participating couriers and shippers that are integrated into the system. Shopify allows merchants to ship products to customers anywhere in the world.
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Marketing and SEO (Search Engine Optimisation) self-service. Shopify provides a range of marketing and SEO tools to help merchants promote their stores and improve their search engine rankings.
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Analytics and reporting. Shopify has built-in analytics that enables merchants to track their sales, visualise customer behavior in ways that allows them to make better decisions about merchandising and selling their products.
- Also when required, Shopify allows for customisation that caters for any unique requirements that a merchant my need.
Overall, Shopify is an excellent choice for any business looking to sell products online.
Its powerful SEO features, combined with its user-friendly interface and robust set of ecommerce tools, make it a top choice for businesses of all sizes.
