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Why Shopify?

Shopify the most popular e-commerce platform in the world. It is an ideal vehicle to transition small to mid-size business and startups into the online space. It provides a comprehensive suite of tools to help merchants build and run their online stores.

From the perspective of a entry-level online store merchant Shopify has a number of appealing features, which include:

  1. It's easy to get started. User-friendly interface for non-technical business owners. Shopify makes it easy for merchants to set up and manage their online properties without any prior technical knowledge or experience.

  2. It works on all size devices. With its baked in focus on delivering a comfortable experience for shoppers using smartphones, Shopify takes the difficulties out of building responsive online stores. This means that merchants can reach and engage customers on any device.
  3. It is reliable and secure. As a platform, Shopify is designed from the ground as a safe environment for both merchants and customers. It includes as standard, security features like SSL certificates, fraud detection algorithms as well as 24 by 7 uptime monitoring.

  4. Taking payments is a breeze.  For many e-commerce businesses, deciding on which payment methods to provide is a headache. Shopify makes this decision easy by providing a bouquet of payment gateway providers that is filtered according to the country where the merchant does business.

  5. Shipping products is built-in. Boasting a large number of participating couriers and shippers that are integrated into the system. Shopify allows merchants to ship products to customers anywhere in the world.

  6. Marketing and SEO (Search Engine Optimisation) self-service. Shopify provides a range of marketing and SEO tools to help merchants promote their stores and improve their search engine rankings.

  7. Analytics and reporting. Shopify has built-in analytics that enables merchants to track their sales, visualise customer behavior in ways that allows them to make better decisions about merchandising and selling their products.

  8. Also when required, Shopify allows for customisation that caters for any unique requirements that a merchant my need.

Overall, Shopify is an excellent choice for any business looking to sell products online.

Its powerful SEO features, combined with its user-friendly interface and robust set of ecommerce tools, make it a top choice for businesses of all sizes.